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Johnny Perlas : Soaring through the clouds of instant awareness by Rizal Raoul Reyes

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Advertising writing must be HARD HITTING, CONCISE and POWERFUL. My formula has resulted in Winners in National student ad competitions and later as professional copywriters, social media and content writers. Check out the STRATEGIC ADVERTISING WRITING SYLLABUS and master the art of copywriting in 8 hard-hitting one-one meetings://businessmirror.com.ph/2020/05/16/johnny-perlas-soaring-through-the-clouds-of-instant-awareness/

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HI BITCHES!


SCANNING - This is how consumers read ads today.

MESHING - Simultaneous use of gadgets (TV, phones, laptop)


These are all DISTRACTIONS to your selling message. Advertising is INTRUSION. Your message has to STAND OUT! Must be MEMORABLE! It must result in the DESIRED ACTION!


Before you venture in traditional or social media advertising, master the art and science of writing effective copy that will SELL.

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What the F...k is this all about?

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Without putting a gun on their butts this is what they say...

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Ayesha Connolly

Former Copywriter

McCann Erickson Philippines

SM Group of Companies

Sir Perlas introduced copywriting to me back in 2011. He made it so interesting that's why I jumped right in. As a mentor, he equipped me with specific skills that I need to craft creative and effective copies. His approach to teaching/mentoring is laid back yet very informative. If you're like me who enjoys learning with a nice touch of humor, then you'll love every session with him.  He's always ready to share his knowledge and passion. Being his student was one of the highlights of my college life. 
Ayesha Connolly is a freelance copywriter based in Maryland USA. She holds a B.A. in Communications with a specialization in Advertising. She has worked as a copywriter for one of Philippines’ largest advertising companies and as a marketing officer for the country's leading supermall chain. Ayesha is the second runner up winner for Araw Values Awards 2011. When she's not writing copies, she cooks, bakes, and walks her adorable cat.

Kath Velasquez

Senior Copywriter & Social Media Manager Adison Marketing Services-Brunei

"The most important thing I’ve learned in the Copy writing course was that the simpler the copy and words used the better, no matter what medium it’s for, whether it’s for print, social media or branding content. Because the ultimate goal is to be able to deliver the message properly to the target market."

Bridge Over River

Dan Villa
Chairman of Creativilla

May 09, 2020

I Congratulate my Colleague and Co-Mentor Johnny Perlas on his New Pursuit in an Old Profession: TEACHING. Offering it now ONLINE , is most appropriate and ON TIME. The online tutorial is "Advertising and Strategic Copy Writing", here with an acronymic term, POD or Points of Difference. In fact, this advertising truth is amplified by Johnny's mastery in this field and indeed,makes a difference. So making a difference with Johnny is ON POINT. KUDOS! Dan T. Villa is the Chairman of CREATIVILLA, a multi- faceted Agency utilizing a unique TOTAL APPROACH COMMUNICATION STRATEGY. He is a former Chairman of the ADBOARD (Advertising Board of the Philippines and the 4As-P( Association of Accredited Advertising Agencies Philippines

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