If it doesn't sell, it isn't Creative...David Ogilvy, Father of Advertising. Will teach you how.

HI BITCHES!

SCANNING - This is how consumers read ads today.

MESHING - Simultaneous use of gadgets (TV, phones, laptop)

These are all DISTRACTIONS to your selling message. Advertising is INTRUSION. Your message has to STAND OUT! Must be MEMORABLE! It will result in the DESIRED ACTION!

Before you venture in traditional or social media advertising, master the art and science of writing effective copy that will SELL.